1244 – Revitalization of Charitable (Bingo) Gaming
The Revitalization of Charitable (Bingo) Gaming, also known as c-Gaming, has achieved some key landmarks even with the ongoing challenges the initiative continues to face. It is remarkable that in April ’15 we successfully launched the 30th c-Gaming Centre to join the program with the conversion of Dolphin Gaming (Toronto). This now makes c-Gaming the largest (land-base) Gaming Channel the OLG is engaged in with the private sector and we collectively need to get our combined efforts around maximizing this opportunity. This program brings tremendous value to the communities that they are located in and have done so for numerous years prior to the partnership with the OLG. This is a good platform. It is proof that a Public/Private/Non-Profit partnership can work and all partners need to apply their minds around seeking a path for growth and development. I have noted some developments below for your interest.
Conversion of Bingo Centres - In March & April 2015, we had two Centres join the initiative and, combined, these Centres took the total to 30 converted Centres that are now a part of the program. Since this program began, there has been a tremendous amount of capital invested into the Centres and this is the foundation piece of the beginning to re-position the Community Gaming Experience in the eyes of the consumer. Both Delta Gaming Centre (St. Catharines) and Dolphin Gaming Centre (Toronto) are both launching with bar areas and the start of aligning different spaces within the Centre to offer multiple experiences under one roof, all firmly based in the Social Gaming sphere. Good Luck to both Centres as they forge their new direction.
Cheque Presentation Event - On the 17th April 2015, Delta Gaming Centre (Pickering) played host to a cheque presentation, with the Minister, Tracy MacCharles, MPP (Pickering & Scarborough East) presenting to the Mayor of Pickering $C3.3m that has been raised by Delta Gaming,which benefits local Charities & Non-Profit Groups who are based in the Centre. This was an extremely positive event and it was very encouraging to see and hear such GOOD NEWS about this program and the actual real & immediate impact it is making in and around Pickering. Mr. Rick Gray, Vice President c-Gaming (OLG), Ms. Linda Mair, Pickering Charity Association and Mr. Cam Johnstone, CEO – Delta Gaming Group, were all present and delighted by the response and support. Well Done Delta Gaming.
Pan-Am Games - In July 2015 the PAN-AM Games will arrive in Toronto (and surrounding area). This is a major event and is likely, once it kicks off, to achieve some tremendous interest from Ontarians. The OLG is an official sponsor and is co-ordinating various events around the province, especially the torch-bearing events. OLG c-Gaming Marketing Team Members have been in contact directly with various Centres to inform and see how the c-Gaming Channel can be engaged in this exciting event as it draws even closer.
Brand Engagement - We have completed various sessions on the ‘Brand Engagement’ that have been hosted by Draft Worldwide & c-Gaming Marketing. The initial feedback has been interesting and further work is underway. The real key to this initiative is to see the final result and then the application of this ‘brand into the marketplace’. The last thing anybody is seeking here is another report that sits on the shelf and never gets deployed.
Industry Stakeholder Engagement - On the 14th May 2015, Mr. Rick Gray, Ms. Lynn Cassidy and myself will play host to the launching of the new structure for stakeholder engagement. We have been assured that this platform will drive decision making through swifter and allow greater traction on initiatives. If that can be achieved it will deliver benefits to each of the stakeholders, which I am sure is a collective goal.
Product Refresh (Taptix) - Work still continues in the Multi-Demo and Progressives on the current Taptix Units (Diamond Game). This was due by the spring of 2015 and therefore technically is on course. It will offer a real opportunity to market these enhancements to our consumers and allow us to ‘shake-up’ the Taptix Lounges.
Compliance & Audit - It is equally important that we keep our collective minds attuned to the need for rigor on the Compliance & Audit functions within a c-Gaming Centre. If you believe you have a more effective way to achieve an Audit or Compliance function, then please bring that to my attention (in writing) and it will be brought through the Regulatory Committee for review and assessment. It is extremely important that we have an understanding of the Policies & Procedures Manual as you apply your day-to-day duties.