1635 – cGaming – The Sector
Since we have undertaken the re-opening from mid-August, we have seen the trading environment evolve based on the situation in differing parts of the province. It is a reminder to us all that it is a fluid situation and we need to respond to the local health requirements as they develop and unfold.
We have always understood that the rebuilding of the sector will be a long process and the ability and skill of our Team Members [Commercial Operators] to re-calibrate swiftly to market demands/conditions has been quite remarkable. This has been achieved while balancing the guest experience and expectation. They, the guest, have equally been accepting of the situation on the ground.
This has generated an environment where we have been able to re-think and re-position our product portfolio and bring the business to scale, especially around the bingo program structure and this, long-term, is a very positive situation for our sector.
At the beginning of November we welcomed back our Charity Volunteers after a long period away from the Centre. This is being undertaken in a measured and phased fashion and is reflective of the events on the ground in the various marketplaces. We need flexibility by all concerned to respond, where necessary, to conditions as they evolve. This initiative is being overseen by our colleagues at the OCGA.
A very positive note has been the continued revenue we have been able to generate for our 2,200 Charity [Community Based] Groups, which has been badly needed by those groups after a long period without funds. Through the continued hard work of our Operators, we have managed to keep the Centres operational and functioning, which has not been an easy situation when you see the broader issues around recruitment and retention of employees.
The cGaming/Traditional Bingo Sector is a valuable platform for the various host communities we are located in. It continues to deliver meaningful and direct funds to our community based Charity Partners and we need to collectively continue this important work.