1547 – Consumer Behaviours
We all acknowledge that when we return to the operational business, it will be different. The expectations of the consumers around our housekeeping standards will be an issue that will be top of mind and we must, with every action our Team Members make, instill confidence in the services we are providing.
This is also a unique opportunity for us all to review and adapt (where deemed to enhance value) the delivery process or transactionswe have with our Team Members, Customers and Support Services.
This may be looking at the following areas:
- Sessional Opening Times / Length
- Packaging of (Bingo) Sales / Single Point of Contact
- Pricing Strategies
- Prizing Strategies – Realigned and Balanced
- Consumer Experience
- Consumers Flow/Centre Journey
- Team Members Interaction / Touch-points
There is the view, which we are seeing in the broader society, that everyone is willing to accept change to ensure that they are safe and the people around them are. We should take this opportunity to ensure we constructively leverage this situation to enhance our Team Members and Consumers experience for the mutual benefit to all.
If we look back to our Members Communication on the 6th March 2020, it was flagged then the need to provide ‘confidence’ to those who use our Centres. That has not changed.